Once the LinkedIn algorithm has established that you haven’t posted something too spammy, it’ll push your post to a handful of your followers. Psst: In case you need a refresher, here’s our guide to using LinkedIn hashtags responsibly (and effectively!). (That means no spamming Oprah, OK?)Īnother hot tip: save outbound links for the comment section. Only tags people who are likely to actually respond.High-quality: These are posts that follow all LinkedIn content recommendations:.If you can’t make your post engaging, the algorithm considers it low quality. But they aren’t following best practices for content, either. Hashtags like #comment, #like, or #follow can flag the system, too. Spam: You might get flagged as being spam if you use bad grammar or include multiple links in your post.Īvoid posting too frequently (more than every three hours), and don’t tag too many people (more than five).Here’s how LinkedIn determines where your post belongs: It will sort your content into one of three categories: spam, low-quality or high-quality. LinkedIn’s algorithm measures a range of factors to guess how relevant any given post might be to your audience. So how does the LinkedIn algorithm work? Get ready to take some notes, people! LinkedIn decides if your post is spam or genuine content
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If you know how to make your content to appease the algorithm, it can absolutely work in your favor.īut, if you fail to hit the mark you may find your content buried in LinkedIn purgatory. LinkedIn is a party where you just happen to have your resume in your bag if someone happens to want to see it! Linkedin algorithm 2023: How it works (I think we all owe the LinkedIn robots a big ‘thank you.’ Anyone wanna chip in for some flowers?)Īfter all, LinkedIn’s ultimate goal is to prioritize relevant content and promote engagement. The algorithm processes billions of posts per day - all to make the newsfeed as interesting as possible for every user. LinkedIn has 810 million members and counting. The topics, people, and types of posts an individual is most likely to engage with determines what their feed will look like. The LinkedIn algorithm takes into account a range of factors to determine who sees what posts on the platform.
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Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
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